This is the florist’s cineraria, which originates in Tenerife in the Canary Islands. Although actually a perennial plant, it is usually grown as an annual to be discarded after flowering. The large, dome-shaped cluster of daisylike flowers is set within a circle of hairy, heart-shaped, midgreen leaves, and can be white, pink, terracotta, red, maroon, purple, violet, or blue, according to the variety, often with a white base to the petals. Many different flower forms are available — single, double, or star shaped — in either large or more compact forms.
Size: Height up to 18 in. (45 cm).
Light: Indirect sunlight. Cool light.
Moisture: Keep thoroughly moist, but do not allow to stand in water.
Feeding: Unnecessary for the period that it is indoors.
Propagation: Sow seed in late spring or summer. Not easy.
Special needs: For the maximum flowering period, buy a plant with only a few open flowers (just showing the color) and plenty of buds. Given the right conditions, cinerarias will continue to flower for several weeks indoors.